The Founders Minute – Urgency vs. Importance

Your network server just crashed, and you cannot access shared files. This is certainly urgent, but depending on your business, it may not be important. The concepts of urgency and importance are often confused and at times are used interchangeably even though they are quite different.

Welcome to the Founder’s Minute! This is an amazing opportunity to hear the founder of Allovance share insights on the research and thinking behind the process and the software. In the inaugural video Dr. Sherif Farghal explains why understanding the difference between urgency and importance is a key concept in prioritization.