VIDEO: The Founders Minute: Part 2 – Subjectivity vs. Objectivity

Decision-making forms the backbone of any strategic planning process. However, organizations tend to gravitate towards quantitative, or objective criteria. This leaves behind the important, yet, often ignored element – subjectivity.

The challenge: Quantifying subjectivity

Consider a simple example like buying a car: while price is easy to quantify, style can be much harder to measure, as personal preferences vary widely. How can organizations make well-rounded decisions that take into account subjective criteria?

In part two of our Founders Minute series, Dr. Farghal delves into the art of decision-making and offers insights on how to incorporate subjectivity into the decision-making process. Based on his Ph.D research at the University of Michigan, the Allovance Quantify tool empowers organizations to make smarter, more holistic decisions by addressing this critical challenge.