Who Are Your Decision Companions?


Experienced Beginnings.

Founder and CEO Dr. Sherif Farghal has refined the decision-making methodology over his 20+ years of work in his consultancy business, Pyramid Consulting International.

At the request of clients that wished to use the software to continue their strategic planning in-house and make their strategic plan a dynamic process instead of a binder on a shelf, Allovance was born.

Reoccuring Pain Points.

Recognizing that any process when done by hand is time consuming, inconsistent, and difficult to replicate, Sherif developed a corresponding software to support the process.

The Allovance Method was born out of the need to address these significant universal organizational pain points.

How To

Effectively allocate scarce resources...

such as capital, people, time, equipment, etc..

How To

Link strategy to budgeting...

to understand how your budget is impacting your strategy.

How To

Prioritize projects and resources...

that align with the values and strategic priorities of an organization.

How To

Measure the impact of projects...

on organizational goals and priorities.

How To

Create strategic and capital plans...

that are structured, yet dynamic and living.

How To

Make decision-making processes...

easier, more collaborative, and more transparent.

The Executive Team.

While the Allovance Software will be a trusty companion on your decision journey, there are people behind the scenes that will be there to offer support along the way.  Our executive team and our community of Certified Decision Coaches are available to answer questions, address your needs, and provide guidance and ongoing training so you can maximize Allovance for all of your organizational decision-making needs.


Sherif Farghal

Founder & Creator

Sherif’s vision is to transform the culture of decision-making in organizations. He developed his unique method while obtaining his Ph.D. in Civil Engineering, Construction Engineering and Management from the University of Michigan.  His dissertation research and over 20 years of work through his consultancy business, Pyramid Consulting International, forms the foundation of the Allovance Software. Sherif’s passion for helping organizations make better decisions drives his work in all his business and personal endeavors.


Omar Farghal

Operations & Support

Omar is the driving force keeping everything running smooth for all of our customers. He brings nearly a decade of experience in financial services and business analytics from Fortune 500 and other international companies to the table. Omar holds a BBA in Finance and Marketing from Michigan State University and a MBA from the Ross School of Business at the University of Michigan. He sees Allovance as what is missing in the decision-making and capital allocation toolboxes.

Barnaby Pung, Ph.D.

Education & Outreach

Barnaby is the scribe behind Allovance’s social media and a key player in designing the Decision Coach Certification. With over 20 years of experience in educational and non-profit settings he brings a different viewpoint to the team.  This former College Dean has a Ph.D. in Higher, Adult, and Lifelong Education from Michigan State University and a strong background in workforce and career focused education and community development. Barnaby finds his passion in his family and is driven by a desire to see others succeed.  

Led by Decision Coaches™

At Allovance, our Implementation and Support Specialists have gone through rigorous training in decision sciences, the art of facilitation, the Allovance Software, Method, and standard use cases. Certification is obtained through a program in partnership with the University of Michigan Economic Growth Institute

We have over
Decision Coaches
With over
Years Of Experience
From more than
Different Countries
Spanning over

Ashlee Breitner

Decision Coach Certification Program Lead

The machine behind the scenes, Ashlee is the go-to person for Decision Coach Certification. An MBA from Wayne State University and a BS in Education from Eastern Michigan University have served her well as she has worked with thousands of customers and suppliers across the globe to diversify their business through certification services that protect and improve public health. When she isn’t busy changing the world for the better, she can likely be found at the lake with her family. 


Stephanie Ludwig

Decision Coach Project Manager

When Decision Coaches have a question, Stephanie is almost always the answer. Stephanie works with Ashlee to keep the DC program running smooth and to support building out our community of coaches. Her work with companies in Michigan that supply the Department of Defense (DoD) to support them in stabilizing, growing and diversifying their businesses has been instrumental in growing the coach program. When you add in her background in national level training and a Big Ten education from Michigan State University, you have a winning combination. When not working, Stephanie enjoys time with her family and travel.

Featured Coach

Trudy Menke

Reframing leadership llc

Trudy Menke is the President of Reframing Leadership and a founding member of the John Maxwell Team. She serves her clients primarily as an executive coach and team trainer. Her favorite engagements include those that help teams work together more effectively, encourage individuals to build leadership best practices that impact culture, and assist companies with facilitation and software to support effective strategic planning that drives growth.
Get To Know Trudy

If you are interested in Decision Coach Certification for yourself or others in your organization click the button to learn more about the process.

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